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Three quarters of the UK population do not recycle effectively – they do not recycle all the items that they can or they try to recycle unwanted items which contaminate the recycling stream.

We increase effective recycling behaviour through communications campaigns and face-to-face engagement with residents on the doorstep (doorstepping campaigns), at community roadshows and at household waste recycling centres. We support both existing and new waste and recycling services.

We also create the next generation of recyclers through our waste and recycling education programmes in schools.

"The Keep Britain Tidy team was knowledgeable, skilled, and delivered high quality conversations with residents to increase recycling and tackle contamination."

- Surrey County Council

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