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The solution is in our hands - twist it, cap it, recycle it.

Based on our research with people who drink bottled water, our partners at Harrogate Spring Water have developed a new way for drinkers to take the solution into their own hands - and twist it, cap it, recycle it - with the incredible shrinking bottle.

Our survey found that 90% of bottled water drinkers want to recycle more and say green issues are important to them. While 95% are likely to recycle at home, this drops to only 41% when out and about. But 61% say they are more likely to take rubbish home if it can be easily compacted.  

So to get more people recycling on-the-go, our partners at Harrogate Spring Water introduced their incredible shrinking bottle. And next time you are out and about remember to twist it, cap it, recycle it.

Keep Britain Tidy Chief Executive Allison Ogden-Newton said:

“The survey revealed that most bottled water consumers want to do the right thing and recycle, however the reality is that when people are away from home, most water bottles are discarded in bins destined for landfill or incineration, which is a terrible waste of a valuable resource.

“There is one thing we can all do now to change things and that is to recycle. A plastic water bottle is one of the best examples of easily-recyclable packaging, with every part of the product 100 per cent recyclable, including cap and label and all can be disposed of together, opening the door to a multitude of new uses.”

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