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Bin it or take it home

The latest coastal intervention from Keep Britain Tidy, proven to reduce beach litter by up to 59%. Developed following research which found that almost half (42%) of young people aged 18-24 admit to leaving litter after visiting the beach.

 

Our new intervention, designed by the Keep Britain Tidy Centre for Social Innovation, helps coastal authorities tackle littering on beaches and at seaside locations, by focussing on the link between land and ocean litter.

The intervention has been trialled at 3 beach locations; Teignmouth Beach, Bridlington South Beach and Margate Main Sands, and during the one month trial was shown to deliver the following results;

  • Litter on the beaches reduced by an average of 26%, and up to 59% at one beach+
  • There was a 55% reduction in the number of times we observed someone leaving their rubbish next to or on top of a bin+

In addition to these amazing results, members of the general public were also canvassed for their opinion on the intervention at each location. Results from these interviews found that 95% of beach visitors agreed that knowing that rubbish left by the bins could end up in the sea makes them concerned about disposing of their rubbish correctly, plus 9 out of 10 people said that the stickers should be used in other coastal locations to reduce litter left by bins*.

*Surveys were carried out with 311 visitors to the three beaches whilst the intervention was in place.
+162 hours of behavioral observations were carried out at the three beaches, observing and recording 1,072 disposals of waste items.
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About the intervention

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‘Bin It or Take It Home’, addresses beach littering behaviour directly by highlighting that litter left around bins and elsewhere on beaches can be spread by winds,tides and birds, and end up in the sea potentially harming marine life.

This intervention includes large floor stickers which can be displayed around bins, smaller stickers which can be placed on bins and correx signs for use on railings, lamp posts and other street furniture on or near the beach.

These eye-catching materials use positive imagery of a British seaside rock-pool theme and asks visitiors to ‘bin it or take it home’.

Intervention objectives;

  • Raise awareness that leaving litter by the side of bins or on top is still littering
  • Reduce litter in the target areas

Target audience;

  • This is a behaviour change intervention which targets those who ‘litter at the beach’.

When signing up, you will receive full access to the intervention with ability to add your logo making this a localised intervention for your authority, plus the intervention toolkit including:

  • Site selection and installation guidance
  • Stakeholder brief
  • Monitoring guidance
  • Communications pack

Packages for Local Authorities

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As every site is different, we have created three package sizes;

Pack A - £660 + VAT

This pack includes all the assets (digital and hard copy collateral) you will need to run the intervention in your chosen one site.

  • Digital web banner for social media in a choice of one of the designs
  • Digital email banner/footer in a choice of one of the designs
  • 3 x A3 or A2 correx signs
  • 5 x floor stickers
  • 15 x bin stickers

Pack B - £950 + VAT

This pack includes all the assets (digital and hard copy collateral) you will need to run the intervention in your chosen two sites.

  • Digital web banner for social media in a choice of one of the designs
  • Digital email banner/footer in a choice of one of the designs
  • 5 x A3 or A2 correx signs
  • 10 x floor stickers
  • 30 x bin stickers

Pack C - £1,600 + VAT

This pack includes all the assets (digital and hard copy collateral) you will need to run the intervention in your chosen four sites.

  • Digital web banner for social media in a choice of one of the designs
  • Digital email banner/footer in a choice of one of the designs
  • 20 x floor stickers
  • 2 x vinyl banners
  • 60 x bin stickers
  • 10 x A2 or A3 correx signs

Customise

Whichever pack size you choose you have the option to customise the materials and add your local authority logo to the collateral. If you would like to utilise this option please send a copy of your white logo in eps format with your order form.

Additional items

There is also the option to top up your order with additonal items, here are a few items which maybe of interest. 

  • Vinyl banners x 4 with eyelets
  • Digital artwork for 96 sheet
  • Digital artwork for 48 sheet
  • Digital artwork for 6 sheet
  • Digital artwork for vehicle livery
  • Feather flags - small, medium or large
  • Beer mats

Please contact us for a quote if you wish to add any other assets to your order.

Order Now

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Please download either a member or non member order form from the right hand side of this page.

Please send your completed order form to: network.enquiries@keepbritaintidy.org

If you have any questions, please do not hesitate to contact the team on: 01942 612655 or 01942 612606

Terms and Conditions

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Policy on web/social media use:

1.      the image should not be downloadable

2.     the met data should not be stripped

3.     the image should be no more than 800pixel along the longest side

4.    We ask that high resolution images are not downloadable from your website to avoid images being downloaded and distributed without permission. For our social media channels, we kindly ask that only low resolution images are used (an efffective definition of ‘low resoloution’ is 600x600 pixels).

5.     Keep Britain Tidy will not be held responsible where organisations do not follow the full installation guidance correctly, please see section three of the Toolkit for more information.

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