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#LitterHeroes Ambassador Programme

Have you got what it takes to be a #LitterHeroes Ambassador? If so, join us! We should all care for our local environment but we know that some go above and beyond. Whilst juggling work, family and life, people are caring for the environment not just on their own doorstep but on their neighbours’ too.

We are looking for people, with infectious enthusiasm and a passion for action, to become a #LitterHeroes Ambassador in their local community, to help us shape the future of a litter-free UK.

Whether you can spare an hour a month or an hour a day, if you are passionate about the fight against litter, making a difference on your own doorstep and spreading the message further, this could be the opportunity for you!

You will need to enjoy getting outside and leading by example, encouraging others to love where they live and make tangible improvements to your neighbourhood.

Thanks to players of People’s Postcode Lottery, we will help you make a difference in your bit of the world and together we’ll clean up this country.


Your role as an Ambassador


As a #LitterHeroes Ambassador you will work within your local community to inspire and encourage new and existing #LitterHeroes to take action by getting involved in litter picking events throughout the year, as well as our annual campaigns such as the Great British Spring Clean and Love Parks Week. 

Activities may include:

  • Encouraging individuals who enquire about #LitterHeroes to join a new or existing group in their area.
  • Guiding new and/or existing groups to the correct departments within their local authority to access services and resources.
  • Working with Keep Britain Tidy's corporate partners (e.g. Wilko, the Daily Mail, Coca-Cola etc) to encourage employees to organise their own #LitterHeroes events.
  • Developing relationships with local suppliers, enabling #LitterHeroes easier access to tools and resources.
  • Encouraging local community involvement in Keep Britain Tidy campaigns, such as the Great British Spring Clean.
  • Forwarding any creative ideas to us at Keep Britain Tidy.
  • Fulfilling administrative tasks to support us in capturing data and feedback, to help us continue to monitor and improve the programme.

Support from Keep Britain Tidy


Keep Britain Tidy will support you in this role by providing:

  • Access to online resources.
  • A dedicated member of staff providing support and guidance.
  • Exclusive access to Keep Britain Tidy’s public liability insurance (subject to meeting eligibility criteria).
  • Training in a variety of areas including: leadership, social media, and community engagement.
  • Resources to help you obtain required equipment.
  • The opportunity to attend national and local events.

The #LitterHeroes Ambassador Celebration & Networking Event


Our first #LitterHeroes Ambassador event was held in London on 23 June 2018.

The next #LitterHeroes Ambassador Celebration and Networking Event will take place in Birmingham on Saturday 15 June 2019.

Successful applicants will be invited to attend and enjoy a fantastic opportunity to learn more about our programme and meet other #LitterHeroes Ambassadors from across the country. 

How to apply


Applications to join  the #LitterHeroes Ambassador programme for 2019 have now closed.

To find out when applications will re-open and more about the #LitterHeroes Ambassador programme in general please email

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