Our Impact and Why It Matters

The power of collective action

Now in its sixth year, the Great British Spring Clean is the nation’s biggest mass-action environmental campaign.  

In 2019, we saw more than half a million #LitterHeroes collect nearly a million bags of litter - equating to 4,308 tons - that would have otherwise remained on our streets and beaches and in our parks.  

During the Great British Spring Clean, Keep Britain Tidy work with a range of partners across the UK – from big business and trusts to community groups and councils and, of course, members of the public – who come together as a network of #LitterHeroes to get rubbish off the ground, safely collected and, where possible, recycled. 

Good for the environment, good for the soul 

Following our Great British September Clean 2020, we asked volunteers how taking part made them feel and we discovered that the Great British Spring Clean is good for the environment and the soul!  

• 79% agreed that volunteering helped improve their mood 

• 44% agreed the campaign helped them feel less anxious about what is happening in the world right now and 

• 43% said it helped them feel less isolated 

• 78% feel more pride for their local area 

• 64% feel more part of their local community 

It’s easy to feel overwhelmed by the challenges we have faced this year, but small acts of kindness - to our planet, and ourselves - can help us improve our surroundings and our mood.

Pledge to support the Great British Spring Clean and help protect animals