Research and innovation

At our core, we believe that effective solutions start with a deep understanding of the problem. Our specialist research services are designed to get to the heart of your most pressing environmental and social challenges, providing you with the data and insights you need to drive meaningful change.

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As experts in litter, waste and public place research, our Centre for Social Innovation delivers actionable insights into the human attitudes and behaviours behind these issues.

Our research, monitoring and evaluation services

We offer a comprehensive range of services, designed to help you better understand the issues in your area and inform your future strategies.

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Local Environmental Quality surveys: We conduct surveys to NI195 or provide bespoke surveys tailored to your needs.

Behavioural research: We specialise in understanding why people behave the way they do and how to influence those behaviours for the better.

Public perceptions research: Gain insight into how your community views specific environmental issues.

Bespoke research: Need to answer a specific question? We can design a research project just for you, including bespoke litter bin surveys.

Data analysis: We don't just collect data—we turn it into actionable insights.

Why partner with us?

Marketing Research Society, Evidence Matters, Company Partner

Accredited: As a Market Research Society Company Partner, we adhere to the highest standards of best practice in our field.

Award-Winning: Our team's work has been recognised by the Local Government Chronicle Awards, National Sustainability Awards, National Recycling Awards, and Global Good Awards.

Unrivalled expertise: With decades of experience, our knowledge in litter, waste, recycling, and behaviour change is unmatched.

We've got a solution for you

No matter your challenge, we offer a full suite of research solutions to help you find answers.

Surveys

  • Interviews and Focus Groups
  • Behavioural Observation Studies
  • Co-design Workshops
  • Innovation Pilots

Hear from our partners

‘Their approach to our research project... was exceptional. From proposal to evaluation, everything was well considered, meticulously planned and executed without a hitch.’ — SUEZ Recycling and Recovery UK

‘The Keep Britain Tidy LEQ surveys are useful for benchmarking... The results are meaningful because of the independent nature of the surveys.’ — Richard Bradbury, Head of Environment Services, London Borough of Camden

‘Working with Keep Britain Tidy... provided valuable research and insight... which has been influential in shaping our communications strategy around waste prevention, reuse and repair.’ — Greater Manchester Combined Authority

‘The results of the research enabled strategies and messaging to be developed including 'last bin for miles' and 'the litter fairy doesn't exist'.’ — Friends of the Lake District

‘The focus groups with residents provided feedback and insight that has been invaluable in shaping a new recently-launched recycling campaign.’ — London Borough of Newham

Let's find your solution

Whether you're in government, business or a charity, we have the experience to help. Contact us today for a no-obligation conversation about your research needs.

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Get in touch

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Discover our interventions

Fly-tipped sofa beside road with car going by

Fly-tipping Interventions

Tackle the fly-tipping crisis with our high-impact, behaviourally-informed strategies that deter offenders.