This means that, at Keep Britain Tidy, we are more focused than ever on our mission to tackle local environmental damage from the ground up because we believe everyone has the right to love where they live.
The changes we need are straightforward but significant.
A new strategy
In 2024, Keep Britain Tidy published a new five-year strategy that identified the areas where we would focus attention until 2029. The strategy doubled down on our commitment to reduce resource use, waste and litter, help people live for sustainably and improve the quality of public space, the charitable purposes for which we were set up as a charity and which are as relevant today as they were then.
Every campaign, programme, activity and piece of research we do is part of our strategic approach to making a difference to the environment on people's doorsteps and helping everyone to love where they live.
Demonstrating impact
For each year of our strategy we publish an Impact Report that pulls together data from across our campaigns, programmes and services, illustrating the difference our work is making.
It shows that small actions, when taken together, can make a difference.
From our Eco-Schools programme, which is reaching more than a million children and young people in England, to our Green Flag Award, which is flying over more than 2.200 parks and green spaces across the UK, our Impact Report is a catalogue of our achievements and those of our incredible volunteers.
Read our Impact Report for 2024-25
425,626 bags of rubbish litter-picked
During the Great British Spring Clean, volunteers picked up enough rubbish to fill more than 53,000 wheelie bins
7,176 wildlife habitats created
Our Eco-Schools reported they had done work to help animals including birds, bats and hedgehogs
3,640 people 'bought nothing new'
Our Buy Nothing New Month campaign helps people reduce their environmental impact by reducing their consumption
Get involved
Volunteering
Join thousands of others who are making a difference. Discover our Litter Heroes and RiverCare & BeachCare programmes and start volunteering today.
Great British Spring Clean Welcome
The Great British Spring Clean is the nation’s biggest mass-action environmental campaign. Each year, more than 400,000 volunteers clear litter from our streets, parks and beaches.
Buy Nothing New Month
Every new item we buy comes with an environmental price tag. Could you buy nothing new for just one month?