Save your pennies and protect the planet
From the water and energy used in production, to the fuel used in delivery, every new item we buy comes with an environmental price tag.
That why this January, Keep Britain Tidy are inviting you to make a New Year’s resolution that will truly stick by taking part in Buy Nothing New Month (1-31 January, 2026). The challenge is simple. For the month of January, make a commitment to buy nothing new, other than essentials like food and medicines.
The campaign is part of a growing, global movement to reduce consumption and create a circular economy, sitting alongside Buy Nothing Day - celebrated internationally in November - and Australia’s Buy Nothing New campaign.
What's in it for you?
Save your pennies – Resisting the urge to buy stuff new, means keeping more money in the bank
Protect the planet – Every new thing made and shipped creates a pile of emissions. By hitting pause on new purchases, you're cutting your carbon footprint and saving precious natural resources
Get weekly emails – Sign up and we'll send you weekly tips, ideas, and a healthy dose of encouragement to keep you going all month long.
Ready to give it a go?
Join us and look after your pennies and protect the planet. Thousands of people are already in! Don't miss out, sign up to Buy Nothing New Month below.
Are you an organisation? Sign up here.
Buy Nothing New Month For Organisations
Buy Nothing New Month gives your employees a simple challenge: spend January buying nothing new.
Buy Nothing New Month FAQs
Every new item we buy comes with an environmental price tag. Could you buy nothing new for just one month?
Our Impact
We’re delighted that last Buy Nothing New Month, 73% of people who took part bought nothing new!