17% reduction
in cigarette litter through our national campaigns and innovations
Over 97%
of smokers in England estimated to have seen our campaign
Up to 5,000
cigarette butts dropped down a single drain every year in Britain
The impact this has on our environment is huge.
That is why, over the last few years we have been working hard to tackle the blight of cigarette litter through our national behaviour change campaign, interventions, and partnerships.
Between 2022 and 2024, we reduced cigarette litter across the country by 17%.
Our Centre for Social Innovation are experts in helping you better understand the problems you are facing. We can deliver bespoke research to help you get a true picture of what helps or stops people from doing the ‘right’ thing in your area.
We estimate that through reach and targeting our behaviour change campaign has been seen by over 97% of smokers in England.
There are often gaps in evidence about exactly why people behave in a particular way. Working with us can help to fill these gaps and gather reliable insights to enable you to develop effective behaviour change strategies and interventions.
We use a mixed-methods approach and have over 20 years of experience of delivering the highest quality research. We are members of the Market Research Society and the Social Research Association.
Explore our Cigarette Butts Are Rubbish campaign
In a bid to modify smokers’ behaviour without alienating them, our light-hearted creative revolves around a judgemental duck - Drake - condemning littering smokers, without shaming the individual.
Up to 5,000 cigarette butts are dropped down a single drain every year in Britain, according to our latest research. With more than 1,000,000 drains nationwide, this means that many millions of butts are ending up in UK waterways and ultimately, the sea.
As part of a research trial to help reduce cigarette butt litter across the country, Keep Britain Tidy is distributing Butt Boxes - smell-proof, portable containers in which you can stub and leave your cigarette butts.
The scheme is backed by actor and comedian Johnny Vegas, who was once fined for dropping a cigarette down a drain.
Training and workshops
Training is an essential component of organisational growth and success in the market place. It provides opportunities for your employees to broaden their knowledge, capabilities and skills, resulting in more efficient working and enhanced confidence.
We deliver training courses and workshops for private and public sector organisations including local authorities, housing providers, business improvement districts (BIDs), community stakeholders and schools.
In respect of smoking related littering these include:
- The national enforcement academy
- Enforcement academy continued competence
- Littering, dog fouling and control
- Issuing fixed penalty notices
- Managing conflict - achieving co-operation on the street
- Breaking barriers: building community engagement
- Why is perception different to reality?
Our courses can be delivered virtually via Microsoft Teams or in the class-room.
For our Network members, Essential members save 5%, while Expert and Exemplar members save 10%
Contact the Training Team
Email: training@keepbritaintidy.org
Allison Ogden-Newton OBE, Chief Executive of Keep Britain TidyOur charming feathered friend delivers an important message to smokers, who do not realise the devastating impact that their litter has on our environment. We are thrilled with the campaign and believe it will have a real impact on what is currently the UK’s most littered item, cigarette butts.
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