Tackling plastic pollution

Ever since Sir David Attenborough highlighted the issue of plastic in our oceans on Blue Planet II in 2017, more and more people have become concerned about the volume of plastic in our rivers and seas and its impact on marine life.

Plastic pollution on a pebbly beach
test
11m tonnes of plastic end up in our oceans
It is estimated, that globally, a bin lorry's worth of plastic is added to our oceans' plastic soup every minute of every day
Rubbish bag
20% leave their rubbish at the beach
Plastic finds its way into the sea in many ways but one in five people admit to leaving litter for the tide to take
Turtle graphic icon
one million animals killed by plastic
Every year, plastic kills one million sea birds and 100,000 sea mammals, turtles and fish

Villages, towns and cities across the UK are connected to the sea via streams and rivers, which carry our litter into the sea. Litter can either be blown directly into watercourses or is washed down storm drains, which lead into watercourses. Once in the aquatic environment, the litter either stays in there, damaging river habitats and the wildlife that lives there, or it makes a journey to the sea where it will stay for hundreds of years, gradually breaking down into microplastics and harming marine life.  

Every year, it is estimated that 11 million tonnes of plastic ends up in our oceans. It’s estimated that the weight of all plastic entering the ocean every year is equivalent to the weight of approximately 60,000 fully-grown blue whales – and this is likely to triple by 2040.  

Shockingly, one in five people admit to leaving rubbish behind at the beach, with a whopping 42% of 18 to 24-year-olds admitting they have walked away from their rubbish, leaving it for the tide to clean up.

Bin it or take it home

Our intervention, designed by Keep Britain Tidy's Centre for Social Innovation, helps coastal authorities tackle littering on beaches and at seaside locations, by focussing on the link between land and ocean litter. 

The intervention has been trialled at three beach locations - Teignmouth Beach, Bridlington South Beach and Margate Main Sands. During the one-month trial it reduced litter left on the beach by an average of 26% and up to 59% at one location.

Plastic pollution is devastating to wildlife because it doesn’t simply disappear. It can take hundreds of years to break down into smaller and smaller pieces which can be easily ingested. Plastic is toxic and can kill wildlife or make them more susceptible to disease. Animals can become trapped and injured by plastic and it disrupts habitats, making it hard for some species to live and breed naturally, leading to depletions in populations. 

Scientists recently found that 100% of animals washed up on British shores had plastic in their stomachs, and every year, plastic kills one million sea birds and 100,000 sea mammals, turtles and fish. 

The plastic in our oceans ought never to have got there in the first place - much of it perhaps ought not to have even been manufactured at all. And yet it is there, in unbelievable quantities, causing untold harm to marine wildlife.

Sir David Attenborough

Find out more

Ocean Recovery Project bulk bag on a beach

Ocean Recovery Project

The Ocean Recovery Project aims to empower beach cleaners, increase recycling rates and develop new techniques for recycling ‘hard to recycle’ plastics, including fishing nets
A Litter Hero in London

Great British Spring Clean Welcome

The Great British Spring Clean is the nation’s biggest mass-action environmental campaign. Each year, more than 400,000 volunteers clear litter from our streets, parks and beaches.

Young people litter-picking during the Great British Spring Clean

Donation and fundraising

Keep Britain Tidy is an independent charity. We rely on funding from our partners and supporters to allow us to deliver our programmes and campaigns.