Tidyman trade mark licence

Belonging to Keep Britain Tidy in the UK, the Tidyman trade mark is iconic. First created in 1969, Tidyman appears on everything from bottles to bins to encourage people to dispose of their litter responsibly.

Tidyman is a simple but effective way to communicate a message of environmental responsibility. A familiar and recognisable symbol, Tidyman has been helping make the UK a cleaner and more litter-free place for over 50 years.  

Why use Tidyman?  

The Tidyman is a classic symbol of environmental responsibility that resonates with and is instantly recognisable by the majority of the UK public. Using the Tidyman logo signals your brand's commitment to a cleaner environment, building a positive image that attracts and retains customers who value corporate responsibility and sustainability.

Can I use Tidyman?

Keep Britain Tidy licences use of their Tidyman trademark on a range of products, services and communications in the UK to encourage the responsible disposal of litter.  

In some cases, we may decline a licence on items that do not align with our charity's values. However, we always encourage companies to contact us to discuss their requirements first.  

If you are a local authority or local litter-picking group and would like to use our trade mark for a different purpose, please contact us.

How should I use Tidyman?  

We have written a simple set of guidelines for licensed users of the trademark to follow: Tidyman Guidelines.  

How much does Tidyman cost?

Keep Britain Tidy charges the following licence fees for each main brand* using the Tidyman trademark on product packaging:  

• Up to 250 million pieces of packaging per annum £1,200 +VAT
• Up to 1 billion pieces of packaging per annum £2,400 +VAT
• More than 1 billion pieces of packaging per annum £3,600 +VAT

*We do not charge additional fees for sub-brands that share the same name as the parent brand. We may offer a discount if you are using Tidyman on multiple brands.

For all other uses and smaller volumes, we charge a fee based on the size of the organisation as follows:

• Up to 10 employees £300 +VAT
• Up to 50 employees £1,200 +VAT
• Up to 250 employees £2,400 +VAT
• More than 250 employees £3,600 +VAT

How do I request a licence?

To request a licence for use of our Tidyman trade mark, please complete our licence request form.

You will be asked to confirm that you have read and agree to our licence agreement.