The Coca-Cola Foundation was the headline sponsor of the Great British Spring Clean 2018. With its support, the campaign was able to reach more people than ever before with a record-breaking number of volunteers taking part.
Coca-Cola Great Britain and Coca-Cola European Partners have again joined forces to support the 2020 campaign as proud supporting partners. In 2019 over 300 employees supported 28 clean up events across the country, collecting 517 bags of rubbish and recycling. In March more than 30 members of staff joined Keep Britain Tidy and Canal and Rivers Trust in a clean-up of the Little Venice area of Paddington. In a few hours, the team collected over 60 bags of rubbish including 18 bags of mixed recycling and 5 bags of glass.
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Leendert den Hollander, Vice President and General Manager of Coca-Cola European Partnersompany“We have a vital role to play both in ensuring that our packaging can be recycled effectively, and by working with like-minded organisations such as Keep Britain Tidy to engage people on the topic of litter and waste management. It’s so important to work together to tackle complex issues like this, so I’m proud of all our volunteers who became #LitterHeroes in Little Venice, London this week. This is a continuation of our longstanding partnership with Keep Britain Tidy in helping to clean up the green spaces and waterways across Great Britain. At CCEP we are glad to be part of a team helping Keep Britain Tidy to reach its target of 500,000 volunteers for this initiative.”
The Coca-Cola foundation also worked in partnership with our award-winning Centre for Social Innovation to fund research into the issue of beach litter and littering behaviour. This research led to the development of an innovative situational solution to the problem which was trialled over the summer of 2018. This solution is set to be rolled out during summer 2019. You can read more about the research findings and the intervention trial here.
You too can get involved in the Great British Spring Clean 2025 by signing up to take part here.
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