The report is designed to show the world what we have done, who we have worked with, the difference we have made and how we are developing new campaigns, programmes and activities to address the environmental challenges we face.
It illustrates the impressive progress the charity has made in six focus areas where it believes its work can make a big difference, set out in its recent five year strategy (2024-2029).
In the first - reducing greenhouse gas emissions - the charity reports it has saved 1,500 tonnes of CO2 – a two-thirds reduction in its annual banking emissions – equivalent to driving an average petrol car 5.66 million miles, as well as engaging 1,076,525 pupils in nurseries, schools and colleges that signed up for its Cut Your Carbon campaign in 2024.
Keep Britain TidyThe report is designed to show the world what we have done, who we have worked with, the difference we have made and how we are developing new campaigns, programmes and activities to address the environmental challenges we face.
The charity has also reported progress in its mission to increase action taken to live more sustainably, revealing 1.4 million pupils in England are now attending an accredited Eco-School, and 219 sites in England are now Green Key certified - meeting the leading standard for excellence in the area of environmental responsibility and sustainable operation in the tourism industry.
The report goes on to show 1.1million m2 of natural habitats were created or maintained by Eco-Schools to support biodiversity - another of the focus areas.
It has also made strides to increase the amount of high-quality public space, with a record breaking 2,227 parks receiving Green Flag Awards, administered by the charity, last year
The charity is focusing on reducing resource use and waste produced, with 32 tonnes of net and rope recovered and recycled by our Ocean Recovery Project and more than 3,600 people committing to abstain from buying new items during our Buy Nothing New Month campaign in November 2024.
Finally, the report reveals successes in the aim to reduce litter in the environment, with 425,626 bags pledged during the 2024 Great British Spring Clean, and a 17% reduction in smoking related litter since launching the campaign in 2022.
To read more, please download the annual report
*originally published 04/07/2025*