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End waste

We waste so much. Every day millions of things that could be reused or recycled end up being thrown away. Keep Britain Tidy inspires people to end waste for now and for future generations.

This is about taking huge collective strides made up of small, individual steps: recycling those plastic bottles rather than throwing them in a litter bin and reducing food waste by only buying what you need.

Waste is everyone’s problem and everyone has a role to play in the solution. The little things we can all do will, together, make a big difference.

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