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An image of a seal surrounded by ciagrette butts for Keep Britain Tidy #BinTheButt campaign

Smoking-related litter

Cigarette butts are a unique type of litter - small, smelly, on fire and sadly commonplace on the ground. Even smokers don’t like them much, and together these little butts add up to a very big problem.

More than 70% of streets are affected by smoking litter, with busy spots like high streets or transport hubs having even more of a problem. That’s why our innovation team are targeting these hot spots with our intervention Smoking Zones and new campaign #BinTheButt.

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