There’s no such thing as the Dog Poo Fairy

Keep Britain Tidy’s research shows that dog fouling is a major concern to members of the public. There also appears to be a bigger problem that has arisen in that increasing amounts of bagged dog faeces are being left behind as people fail to dispose of their bags after cleaning up after their pets. Research has also found that 70% of local authorities have some sort of problem within their area.

To tackle this problem, Keep Britain Tidy has launched a national dog fouling campaign to encourage irresponsible dog owners to clean up after their pets.

The campaign features eye-catching creative of a ‘dog poo fairy’ and the message ‘There’s no such thing as the Dog Poo Fairy’, and is displayed on bus stops, billboards and phone boxes across England.

The media focus is based around a case study on a toddler, Aimee, who hit news headlines after falling in dog poo and losing partial sight in her eye after suffering with toxocariasis. This media angle contains a strong worming aspect and highlights how important it is for dog owners to worm their dog so that the risk of toxocariasis is diminished.

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Or to find out more about the campaign or any other Keep Britain Tidy campaigns, please email our Campaigns and Communications team or call 01942 612621.