Keep Britain Tidy’s prestigious Quality Coast Award recognises and rewards beaches in England that achieve the highest standards of beach management.
At a time when more and more people are choosing to holiday at home, the rapid growth of visitors enjoying our delightful and dramatic coastline has highlighted not only the demand but the importance in presenting and retaining clean, attractive and well managed beaches.
This award has been designed to provide beach managers with an effective management tool to achieve this, helping them to plan for future improvements and to generate funding to carry out developments.
Beach managers are provided with a three year action plan to help identify areas which may require improvement and help maintain the infrastructure currently in place to manage the beach.
A beach that achieves Quality Coast Award status will receive a nationally recognised mark of approval, helping to generate interest from both the public and the media. This in turn will help secure future funding for further developments of the coastal area and enhance local tourism.
Although Quality Coast Award beaches can often be very different, the flag is a symbol of quality which guarantees to visitors that the beach is one of the best in the country.
The Quality Coast Award is designed to reflect the many different uses of the coastline. Whilst there is only one Quality Coast Award, applications can be made through three different award categories. The award offers a range of benefits, from raised profile, enhanced position to attract funding for development and positive media coverage.
To find out more about how to apply, please click here.