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Chewing Gum Action Group

The Chewing Gum Action Group campaigns to change behaviour when it comes to gum littering. Its annual campaign reduces gum litter by up to 66% in the areas taking part.

The Group is made up of Government representatives, gum manufacturers Wrigley and Perfetti Van Melle and representatives of charities, including Keep Britain Tidy, and local authorities.

The campaign sees average reductions in chewing gum litter of 66% (2017 campaign results when compared to the baseline).

“We saw a massive reduction of 93% in chewing gum. The campaign not only led to a huge improvement in the quality of the city’s streets, but also genuinely changed attitudes.”

- Chewing Gum Action Group partner


The campaign is run with partner local authorities across the UK. Being part of a national inititive like the Chewing Gum Action Group’s annual campaign can help you raise awareness of the issue in your area.

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