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It's Still Littering

In a survey carried out for Keep Britain Tidy by YouGov more than one in four people (27%) admitted to ‘carefully’ littering - leaving packaging behind when eating or drinking ‘on the go’, leaving a can or coffee cup on a wall or ledge, or leaving rubbish at a train station or bus stop before boarding.

An image of keep britain tidy #stilllittering careful littering campaign

Our new intervention, developed our Centre for Social Innovation, helps local authorities tackle 'careful littering'. The intervention serves as a gentle reminder that, whether it's ‘carefully’ placed or simply thrown on the floor, It’s Still Littering.

The trial in town centres, bus stops and parks across the country, reduced litter by up to 57%.

The packaged intervention is now available to local authorities. Starting price for Network members is £1,500 (£1,950 for non-Network members).

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2,143 adults. Fieldwork was undertaken between 12th - 13th July 2018.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+). Trial made possible thanks to players of People’s Postcode Lottery.

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About the intervention

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Our research has shown that people often litter by carefully placing or leaving their rubbish behind, such as leaving a sandwich wrapper on a bench where they have been sitting or placing a coffee cup on a surface, such as an electricity box, when they are walking past.

Our new intervention, It's Still Littering, addresses this behaviour directly, by highlighting that carefully or covertly leaving litter is still littering at the moments in which people are likely to carry out this behaviour.

This is done through the use of large floor stickers which can be displayed around seating areas, benches and bus stops; wall and window stickers for use on ledges and window sills where items often get littered; and signs to be used on lampposts and fences in areas where people tend to eat on the go.

These eye-catching materials feature those items which typically get left behind including coffee cups, sandwich boxes and drinks cans.

Intervention objectives

  • Raise awareness that leaving litter behind is still littering
  • Reduce litter in the target areas

Target audience
This is a behaviour change intervention which targets those who ‘eat food on the go’.

When signing up, you will receive the following:

  • Full access to the intervention with ability to add your logo making this a localised intervention for your authority
  • Intervention Toolkit including:
    -Site selection and installation guidance
    -Stakeholder brief
    -Monitoring guidance
    -Communications pack

Designs
There are five designs in the collection, all of which will be included when you purchase the intervention;

  1. Coffee cup
  2. Burger box
  3. Soft drinks can
  4. Soft drinks bottle
  5. Sandwich box

An image of Keep Britain Tidy's #StillLittering careful littering intervention creative

Packages for local authorities

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Site and pack size
To ensure effectiveness, the intervention should be prominent in the area/s it is installed. Stickers (on floors, walls, windows and other surfaces) should be placed at locations where leave behind littering occurs, and signs can be used elsewhere in the area to support the message. As every site is different, we have created three packages;

  • Small -suitable for up to two sites
  • Medium -suitable for up to four sites
  • Large -suitable for up to six sites

Small pack - £1,950 + VAT
*Essential level network membership is included in this package, however if you want even more benefits you can upgrade your membership – see below:

  • £2,950 + VAT includes Expert membership
  • £5,500 + VAT includes Exemplar membership

This pack includes all the assets (digital and hard copy collateral) you will need to run the intervention in your chosen two sites.

  • Digital web banner for social media in a choice of one of the designs
  • Digital email banner/footer in a choice of one of the designs
  • 15 x A3 correx signs (5 designs x 3 of each)
  • 60 x clear indoor window stickers (5 designs x 12 of each)
  • 25 x clear outdoor stickers (5 designs x 5 of each)
  • 15 x Floor stickers (5 design x 3 of each)

Medium pack - £2,635 + VAT
*Essential level network membership is included in this package, however if you want even more benefits you can upgrade your membership – see below:

  • £3,635 + VAT includes Expert membership
  • £6,185 + VAT includes Exemplar membership

This pack includes all the assets (digital and hard copy collateral) you will need to run the
internvetion in your chosen four sites.

  • Digital web banner for social media in a choice of one of the designs
  • Digital email banner/footerin a choice of one of the designs
  • 30 x A3 correx signs (5 designs x 6 of each)
  • 120 x clear indoor window stickers (5 designs x 24 of each)
  • 60 x clear outdoor stickers (5 designs x 12 of each)
  • 30 x Floor stickers (5 design x 6 of each)

Large pack - £3,400 + VAT
*Essential level network membership is included in this package, however if you want even more benefits you can upgrade your membership – see below:

  • £4,400 + VAT includes Expert membership
  • £6,950 + VAT includes Exemplar membership

This pack includes all the assets (digital and hard copy collateral) you will need to run the intervention in your chosen six sites.

  • Digital web banner for social media in a choice of one of the designs
  • Digital email banner/footer in a choice of one of the designs
  • 45 x A3 correx signs (5 designs x 9 of each)
  • 180 x clear indoor window stickers (5 designs x 36 of each)
  • 100 x clear outdoor stickers (5 designs x 20 of each)
  • 45 x Floor stickers (5 design x 9 of each)

Complimentary
We will also include a range of generic Keep Britain Tidy social media templates with all orders. Please note these can be customised for an addition charge.

Additional items
There is also the option to top up your order with the following items or any other items not listed. Please contact us for a quote if you wish to add to your order.

  • Vinyl banners x 4 with eyelets
  • Digital artwork for 96 sheet
  • Digital artwork for 48 sheet
  • Digital artwotk for 6 sheet
  • Digital artwork for vehicle livery

Order now

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Download an order form (Network members use this form)

Please send your completed order form to: network.enquiries@keepbritaintidy.org

If you have any questions, please do not hesitate to contact the team on: 01942 612655 or 612606

Terms & Conditions

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Policy on web/social media use:

  1. the image should not be downloadable
  2. the met data should not be stripped
  3. the image should be no more than 800pixel along the longest side
  4. We ask that high resolution images are not downloadable from your website to avoid images being downloaded and distributed without permission. For our social media channels, we kindly ask that only low resolution images are used (an efffective definition of ‘low resoloution’ is 600x600 pixels).
  5. Keep Britain Tidy will not be held responsible where organisations do not follow the full installation guidance correctly, please see section three of the Toolkit for more information.

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