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Today we are launching our biggest-ever campaign - #CrimeNotToCare - to combat the alarming rise in
campaign, supported by 15 local authority partners, comes after the latest
government statistics reveal that fly-tipping is on the increase and 67% of it
is coming from householders. The campaign targets ordinary people to make them
aware that by giving their bulky waste to unregistered waste carriers they
could be participating in a crime. Make sure you are doing the right thing.
Britain Tidy Chief Executive Allison Ogden-Newton said: “We are launching this
campaign at a time when our country is in the grip of a fly-tipping epidemic.
latest statistics show that there were almost 940,000 individual fly-tipping
incidents reported by local authorities. When you combine this figure with the
fact that 67% of our farmers have been affected by fly-tipping on their land,
it is clear that we need to act now to address the problem.
research shows that less than half of people understand that they can be prosecuted,
and end up with a criminal record, if they pay someone to take away their waste
who subsequently fly-tips it.
third of people also think that it’s OK to do things that are, legally, classed
as fly-tipping so the launch of #CrimeNotToCare is vital first step in trying
to turn the tide on the fly-tipping epidemic that is costing our country
millions of pounds to clean up.”
down the country, local authorities will be launching #CrimeNotToCare by
depositing just some of the fly-tipping they have collected over the weekend,
wrapped in crime-scene tape, in a prominent location to illustrate the problem
they are tackling and to raise awareness of individuals’ responsibility to
dispose of their rubbish correctly.
will be followed by an ongoing campaign with householders, giving them the information they need to make the right choices and avoid prosecution.
Keep Britain Tidy is a registered Charity No. 1071737. Registered as a Company limited by guarantee in England & Wales No. 3496361. Registered office at Elizabeth House, The Pier, Wigan, WN3 4EX.
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