When it comes to fly-tipping it’s a #CrimeNotToCare 20 March 2017

Today we are launching our biggest-ever campaign - #CrimeNotToCare - to combat the alarming rise in criminal fly-tipping.

The campaign, supported by 15 local authority partners, comes after the latest government statistics reveal that fly-tipping is on the increase and 67% of it is coming from householders. The campaign targets ordinary people to make them aware that by giving their bulky waste to unregistered waste carriers they could be participating in a crime. Make sure you are doing the right thing.

Keep Britain Tidy Chief Executive Allison Ogden-Newton said: “We are launching this campaign at a time when our country is in the grip of a fly-tipping epidemic.

“The latest statistics show that there were almost 940,000 individual fly-tipping incidents reported by local authorities. When you combine this figure with the fact that 67% of our farmers have been affected by fly-tipping on their land, it is clear that we need to act now to address the problem.

Our research shows that less than half of people understand that they can be prosecuted, and end up with a criminal record, if they pay someone to take away their waste who subsequently fly-tips it.

“A third of people also think that it’s OK to do things that are, legally, classed as fly-tipping so the launch of #CrimeNotToCare is vital first step in trying to turn the tide on the fly-tipping epidemic that is costing our country millions of pounds to clean up.”

Up and down the country, local authorities will be launching #CrimeNotToCare by depositing just some of the fly-tipping they have collected over the weekend, wrapped in crime-scene tape, in a prominent location to illustrate the problem they are tackling and to raise awareness of individuals’ responsibility to dispose of their rubbish correctly.

This will be followed by an ongoing campaign with householders, giving them the information they need to make the right choices and avoid prosecution.