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Our recent public research shows a staggering lack of understanding about people's role in preventing fly-tipping. More than a third thought it was OK to do things that are actually classed as fly-tipping, such as leaving something outside because 'someone else might be able to use it.'
People also have little understanding about their duty of care when handing over their rubbish to someone else, with half of those asked not knowing that they could be prosecuted if they handed their rubbish to someone who subsequently fly-tipped it.
With the rise of social media, and people finding a 'man with a van' via Faceboook to take their rubbish away, people need to understand their responsibilities when it comes to disposing of their waste. We need to help people avoid becoming the unwitting victims of unscrupulous fly-tippers and ending up with a fine and potentially a criminal record. We also need to cut off the supply of household waste that these criminals are taking, for profit, and fly-tipping with no regard for the environment or the cost to all of us of clearing it up.
This is where our new campaign, #CrimeNotToCare comes in. The campaign has been designed to help local authority partners educate their residents about their responsibilities to dispose of their own waste and help them avoid a fine or worse.
The campaign launches nationally on March 20th and we'll be encouraging local authorities to get involved. With many local authorities dealing with up to 50 fly-tipping incidents a day, and some with up to 100, it really is a #CrimeNotToCare.
If you work for a local authority, contact us on firstname.lastname@example.org for more information or to get involved. Or if you are a member of the public, why not contact your local authority to see if they are signing up.
Keep Britain Tidy is a registered Charity No. 1071737. Registered as a Company limited by guarantee in England & Wales No. 3496361. Registered office at Elizabeth House, The Pier, Wigan, WN3 4EX.
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