We launch a new litter partnership with Coca-Cola 17 October 2017

We are delighted to work with Coca-Cola to boost litter prevention and support our country’s #LitterHeroes. Coca-Cola will be a key partner in next year’s 2018 Great British Spring Clean, helping to support a network of #litterheroes to get outdoors and active cleaning up the country. 

Working together, we want to inspire volunteers to clean up not only our villages, towns and cities but also our rivers and beaches, creating a chain of litter picking activity from #Street2Sea. With 80% of marine litter originating from land, everybody can play their part in preventing littering not only in their local area but also in our rivers, beaches and seas.
 
Alongside this,  Coca-Cola is also supporting our award-winning Centre for Social Innovation to research beach litter and littering behaviour around the country. The research will help develop new solutions to the problem, which can be scaled up around the country, changing the behaviour of the small minority who enjoy visiting the beach but think nothing of leaving their rubbish behind.
 
Keep Britain Tidy Chief Executive Allison Ogden-Newton said: “We are thrilled that Coca-Cola Great Britain is giving the Great British Spring Clean a helping hand so that we can realise our ambition to mobilise up to half a million people next year.

“Littering blights every corner of our country and the help of partners is vital if we are to support all the #LitterHeroes who are willing to get out and clean up after those who still think it is OK to drop their rubbish on the ground.”
 
Jon Woods, General Manager at Coca-Cola Great Britain said: “Our partnership with Keep Britain Tidy is one of the many actions we are taking to reduce littering and highlight the importance of recycling in the UK. We look forward to raising awareness of an important environmental issue and helping to clean up British beaches.