Tidyman inspires new Liberty campaign 13 June 2017
In the aftermath of the General Election, human rights charity Liberty has taken inspiration from us and our Tidyman with the launch of their #KeepBritainKind (and tidy) campaign.
Teaming up with artist David Shrigley, the campaign calls on the new generation to ‘Keep Britain Kind’ over the next five years. The artwork, including moving animations on indoor boards, features a variant of Tidyman, binning words such as fear and intolerance. 
Our Tidyman logo, used in Keep Britain Tidy campaigns and featured on packaging and bins, has been encouraging people to do the right thing with their litter for the past 48 years. 
But, as a charity, we are about more than just litter. Our work and the difference we make helps people as well as our planet so our work and the aims of Liberty’s new campaign are closely aligned. 
Our Chief Executive Allison Ogden-Newton explains: “We know that if people care for the environment on their doorstep – the street they live on, their school, their local park – then the environment, the community and the individual will all benefit. We could all do more to be kinder to our environment and, by doing so, we are being kinder to each other as well.