Thank you #Trashtag - raising money & awareness 26 September 2017
Whilst on holiday in Mexico, Alex Drew was appalled by the amount of litter he saw on the beaches he visited. Once home, he resolved to do something to help raise awareness of the litter problem that blights our environment. Alex started #Trashtag.
 
This summer, to continue spreading awareness and action, Alex organised a private fundraiser event.
 
Alex explained how his idea evolved: “The Trashtag initiative, which we started in 2016, encourages people to take action, 'love where you live', pick up litter and nominate friends to do the same. Following on from this, we organised a charity fundraising event which encouraged friends and family to donate their unwanted sporting equipment. Our plan was to then up-cycle these donations by shipping them to friends of Trashtag in Uganda, thus giving 'trash' a new lease of life."
 
"Such was the uptake from the people we invited, we decided we would also try and raise some money and support a local environmental project. That’s when we contacted Keep Britain Tidy and we were delighted they support the event. The format was a sports day followed by a small festival with bands, food and good times. The key themes were sustainability and leave no trace. We were all really proud to be able to raise awareness of these themes and support such worthy causes all whilst having fun."
 
Lee Copplestone, a project officer at our WatersideCare programme in the area, went along to the event.
 
Lee said: “This amazing event featured live music, several DJs and a charity auction to raise money to support Keep Britain Tidy’s work at a local level helping to combat litter. Despite a Glastonbury-style thunder storm and heavy rainfall early on, rainbows soon followed and sunshine shone down on us for the rest of the day and evening.  This was a brilliant way to bring like-minded people together to raise money for a common cause that we all care about."
 
Initially, Trashtag pledged to raise a donation of £500 for Keep Britain Tidy. Eventually they raised over £1,000 as well as bringing in an additional donation of £250 from Direct Line.  
 
 A big thank you to Alex and everyone else involved in the Trashtag event.