Shampoo bottles from ocean waste 26 January 2017

80% of marine litter comes from the land, and the real solution is to reuse or recycle our waste before it gets to the sea. But for the plastics already in the oceans, which will otherwise remain for hundreds of years to come, we need another solution. Especially as research suggests that by 2050 there could be more plastic than fish in the oceans. 

Some companies are using technology to try and solve this issue - and creating products from the plastics collected from our seas and beaches. One such company will be using plastics, collected from France's beaches by volunteers, in their limited-edition Head and Shoulders shampoo bottles. This follows Adidas trainers and denim made from marine plastics. And our Eco-Schools partner, David Luke clothing are already producing school uniforms, made from recycled plastic bottles. 

These shampoo bottles may be the largest use of sea and beach plastic ever. This waste was traditionally difficult to recycle due to its degradation before being collected, so this represents a real technological leap forward. 

Hopefully this will lead to a increasing amounts of marine litter being recycled in the future. A similar scheme is launching this year, with packaging being created by plastic collected from UK beaches.

But we need to stop plastics and other litter reaching our oceans in the first place. As 80% of marine litter comes from land, whether you litter pick the beach or your local patch 70 miles from the sea, you can reduce marine litter. If you'd like to join us, and thousands of others, to make a real difference, why not join the Great British Spring Clean on 3-5 March.