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Today, campaigning charity Keep Britain Tidy is releasing a hard-hitting report that
poses a question to government, to businesses and to people when it comes to litter
– which side of the fence are you on?
As a country, in England, we spend £1 billion of taxpayers’ money on picking up the
litter that 62 per cent of people drop on our streets, in our parks and on our beaches.
This is money that could pay for 38,644 social care workers, the costs of 4,400
libraries or 33,200 nurses.
Businesses feel the negative effects of litter in two ways. Research shows that
people are less likely to spend time in areas that are littered and, therefore, if a
shopping area is littered consumers will avoid it.
In addition, there is an impact on brands that appear on the ground as litter. An
academic study by professors from Manchester Business School found that there
can be a negative impact on the public’s perception of a brand when its packaging is
seen as litter. This study suggested litter could cost as much as 2% of turnover and
is backed up by a recent Keep Britain Tidy survey that revealed that more than a
third of respondents would be less likely to buy from a brand they see as litter on the
Local authorities across the country are finding it harder and harder to clean up litter, whilst budgets continue to decline. Preventing litter is now even more of a priority. Keep Britain Tidy’s stakeholder report, “Litter – Making a Real Difference”, asks the experts how can we make the country cleaner?
Keep Britain Tidy is a registered Charity No. 1071737. Registered as a Company limited by guarantee in England & Wales No. 3496361. Registered office at Elizabeth House, The Pier, Wigan, WN3 4EX.
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