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Our new campaign asks communities, businesses and government to join us on the right side of the fence to prevent litter.

Today, campaigning charity Keep Britain Tidy is releasing a hard-hitting report that poses a question to government, to businesses and to people when it comes to litter – which side of the fence are you on?

As a country, in England, we spend £1 billion of taxpayers’ money on picking up the litter that 62 per cent of people drop on our streets, in our parks and on our beaches.

This is money that could pay for 38,644 social care workers, the costs of 4,400 libraries or 33,200 nurses.

Businesses feel the negative effects of litter in two ways. Research shows that people are less likely to spend time in areas that are littered and, therefore, if a shopping area is littered consumers will avoid it.

In addition, there is an impact on brands that appear on the ground as litter. An academic study by professors from Manchester Business School found that there can be a negative impact on the public’s perception of a brand when its packaging is seen as litter. This study suggested litter could cost as much as 2% of turnover and is backed up by a recent Keep Britain Tidy survey that revealed that more than a third of respondents would be less likely to buy from a brand they see as litter on the street.

Read the full Which Side of the Fence are You on? report.

The Big Litter Inquiry


Keep Britain Tidy's national debate on litter, The Big Litter Inquiry, showed that we need to give people a voice if we are to solve the nation's litter problem.

The Big Litter Inquiry took place in spring/summer 2013 and was an opportunity for people to learn, explore and make recommendations in how we prevent litter across England. It was undertaken as part of Keep Britain Tidy’s Which side of the fence are you on? campaign and clearly highlights that the public think that businesses and the government should take more responsibility for litter

Read the full Big Litter Inquiry report

Litter - making a real difference

How do we make the country cleaner?

Local authorities across the country are finding it harder and harder to clean up litter, whilst budgets continue to decline. Preventing litter is now even more of a priority. Keep Britain Tidy’s stakeholder report, “Litter – Making a Real Difference”, asks the experts how can we make the country cleaner?

Read the full report
Our Reports
 
Which side of the Fence are you on?
Street cleansing alone costs taxpayers almost £1 billion a year in England.
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LITTER
Infographics
Problems and
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