Eliminate litter. End waste. Improve places.
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General litter policy

Litter is a problem that affects every corner of our country, from the centre of our cities to the remotest places – we need a national campaign to tackle a national problem.

Keep Britain Tidy is working to develop a national behaviour change campaign that will reach everyone with messages that will resonate in the 21st century.

We also need to make it easy for people to do the right thing, with the right infrastructure in the right places, and enforce the law fairly and robustly everywhere.

"Nobody thinks litter is a good thing"

- Kirstie Allsopp

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