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Chewing Gum Action Group

The Chewing Gum Action Group campaigns to change behaviour when it comes to gum littering. Its annual campaign reduces gum litter by up to 58% in the areas taking part.

The Group is made up of Government representatives, gum manufacturers Wrigley and Perfetti Van Melle and representatives of charities, including Keep Britain Tidy, and local authorities.

The campaign is run with partner local authorities across the UK.

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