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An image of a crime not to care campaign poster from Keep Britain Tidy


Most of us would hate to think we are contributing to the million fly-tips per year, but some people accidentally are.

That’s why we created our #CrimeNotToCare campaign. Fly-tipping in this country is reaching epidemic proportions. Many local authorities are dealing with up to 50 incidents a day, with some dealing with up to 100.

By increasing the public understanding about their duty of care “Your rubbish, your responsibility”, together we can reduce fly-tipping and cut off the supply to the criminals responsible for it.

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