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Keep it, Bin it

Our new anti-litter campaign

The Keep it, Bin it campaign calls for an end to rubbish excuses for littering and encourages people to responsibly dispose of their litter. The campaign has a clear call to action: if there’s not a bin, keep your rubbish and then bin it when there is one.

We have joined forces with the Department of Environment Food & Rural Affairs (Defra) and are partnering with leading brands across a range of sectors to run the campaign. This is one of the largest government-led anti-littering campaigns to date. Together, we can make a real change.

Tackling litter is a government priority, set out in the Litter Strategy for England and the 25 Year Environment Plan, launched earlier this year by the Prime Minister.

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No more rubbish excuses

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