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Jane Hargreaves

Senior Researcher

Jane is an experienced action researcher, whose expertise lies in influencing pro-environmental behaviour through communication. Some of her past research focused on encouraging more sustainable transport choices within UK National Parks and preventing domestic water waste through communication and education.

Jane holds an MSc in Responsible Tourism Management and a BA (Hons) in International Tourism Management and focused her studies towards sustainability and the environment. She also undertook various research consultancy projects with her university.

She works in the Keep Britain Tidy research team, developing and testing social innovations aimed at reducing litter and waste, and improving the appearance and quality of green spaces.

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