Cheshire Waste Reduction Volunteers a success 10 June 2015

Keep Britain Tidy’s Cheshire Waste Reduction Volunteers scheme celebrated its achievements at the prestigious Awards for Excellence in Waste & Recycling on Thursday 14 May 2015 at The Landmark Hotel in London. The project was one of four projects shortlisted for The Best Community Recycling Initiative, with the award going to Blackpool Council’s Rover scheme – a mobile recycling unit.


We have managed the Cheshire Waste Reduction Volunteers (WRVs) scheme in partnership with Cheshire West & Chester Council and Cheshire East Council since April 2010. The WRVs (pronounced ‘wervs’) are a group of Cheshire residents who encourage others to waste less at home by promoting home composting and Love Food Hate Waste messages. The WRVs are an active and social team who run roadshows at fairs and markets and give talks and workshops to community groups to encourage waste reduction.


Now in its sixth year, the scheme boasts an ever-expanding team of volunteers – there are currently around 50 active WRVs from a wide range of backgrounds, from students to professionals to retirees, and the project team welcome new members at regular training sessions.


In the first five years of the project a total of 105 volunteers have been trained. The WRVs have attended 530 events across Cheshire and have donated over 3,800 hours of their time attending these events. Most impressively, they have engaged with over 29,000 residents about home composting and Love Food Hate Waste.


There are also positive outcomes for the volunteers themselves from taking part in the scheme. Becoming a WRV is a great opportunity to meet new people from across Cheshire, to learn valuable skills in presenting, public speaking and community engagement, and to make a positive contribution to the environment and the local community.


Sarah Mills, Project Manager for Keep Britain Tidy said: “We’re delighted to be shortlisted for the Awards of Excellence. We’d like to thank all the volunteers for devoting their time, energy and enthusiasm to helping others across Cheshire to waste less at home.”


If you’re a Cheshire resident who is interested in becoming a Waste Reduction Volunteer please contact Lynne Humphries, Project Coordinator on 01270 686 094 or email


Keep Britain Tidy also runs a similar waste reduction volunteer scheme across Surrey in partnership with Surrey County Council. For more information about the Surrey Green Network visit