Network Rail Backs Love Where You Live
04 July 2011
Network Rail has become the latest organisation to support the Love Where You Live campaign.
As the owners and managers of 30,000 hectares of railway land, Network Rail is keen to support a cross-sector anti-litter campaign that will address some of the environmental issues that cost them millions each year.
Flytipping on Britain’s railway costs the industry at least £2.3m every year. It is a blight on resources and the railway land that surrounds houses and communities. ,
In the spirit of Love Where You Live, Network Rail is launching its first ever national clean-up week initiative today. This massive exercise will target around 130 sites from 4 to 8 July and is expected to clear nearly 1,000 tonnes of rubbish.
Thousands of railway staff and community volunteers will be out in force to take part in the clean-up blitz, removing litter and graffiti. Network Rail will also be introducing special 'womble bags', which are uniquely designed to help railway staff remove hazardous waste safely and swiftly, at some of the sites.
Love Where You Live is a cross-sector anti-litter campaign that aims to achieve behaviour change in the long-term. By matching resources alongside the messaging of personal and brand responsibility it is the first campaign of its kind where the public, brands and the government all have a duty to bring an end to the litter culture in this country.
Phil Barton, chief executive of Keep Britain Tidy said: “We are delighted to be working with Network Rail on Love Where You Live and fully support their national clean-up week.”
The Love Where You Live campaign is supported by the Government, McDonald’s, Wrigley’s, Imperial Tobacco, Coca Cola and Network Rail.
Read about this campaign in the 2011 Waste Review
See videos from the Secretary of State and Kirstie Allsopp