Aim
This course aims to enable delegates to devise and deliver their own campaigns in-house, and understand the wider context of marketing and communications.
Objectives
- To provide an overview of basic marketing disciplines;
- Effective use of budgets;
- Examine the use of market research to identify target audience;
- To provide a step by step guide to campaigning;
- To understand the power of the press;
- Writing a good press release;
- Post Evaluation of a campaign
You will also be provided with various case studies on the various campaigns Keep Britain Tidy has run.
Who would benefit by attending this course?
This course is aimed at communication, marketing, recycling, environmental officers, or managers responsible for organising campaigns.
No formal knowledge of marketing is required but an understanding of the problems involved in communicating local environmental issues to the public, residents, partners and stakeholders would be useful. The training is set in a public sector context.
The available dates and locations of this course are listed below. New dates are being scheduled all the time, please check back to this site for up-to-date information.
Accreditation
This course is accredited by the Chartered Institute of Marketing and awarded 7 continuous professional development points.
Please note in order for you to claim your CPD hours you need to be a professional member of Chartered Institute of Marketing. Having Chartered Marketer status demonstrates that you practise the highest professional marketing standards by keeping your marketing knowledge and skills current.
For more information on how to become a member please visit www.cim.co.uk
Downloadable File
CPD Record Card 2005-2006
Course Duration
One day (9.30am – 4.30pm)
Delegate Cost
£299 + VAT Comprehensive delegate pack on CD-ROM and Lunch included.
SPECIAL OFFERS
Buy two get one free - Send three delegates on the same training course but only pay for two.
Early Bird Discount - A
10% discount is available if you book your place/s on a regional course over one calendar month before delivery
KEEP BRITAIN TIDY NETWORK
Full and Associate Members of our Keep Britain Tidy Network will be entitled to a 25% discount for one place per regional course. Please see below for discounts on in-house training
*The Keep Britain Tidy Network is particularly useful to local authorities, registered social landlords and large landowners and provides a support package of enabling programmes, campaigns and technical support on how to solve local environmental problems.
In-house delivery
If you have more than 8 members of staff who you would like to train, then bespoke training will give you much more value for money.Whilst saving money other benefits include:-
- Receiving a more tailored training package
- Providing an induction for new staff and motivating existing staff
- Ensuring consistent quality
- a greater focus on local matters
In-house Cost
£2,500 + VAT for maximum of 15 delegates.
Full and Associate Keep Britain Tidy Network members can receive this training at a cost of £1999.00 + VAT (a 20% saving on the full cost)
We recognise that you may not have a large number of staff to train, so why not invite colleagues from neighbouring authorities and associations who would also benefit from this option, and who could share the training costs.
As a host you need to provide a suitable training venue, equipment and refreshments (including lunch for full day courses).
If you would like to receive further details on hosting a bespoke version of this training on your premises please email training@keepbritaintidy.org
