Gathering information to improve our local environments
Research is at the heart of Keep Britain Tidy's work. We believe that understanding the issues and audiences is key to helping us provide solutions. Whether it be understanding the extent of the issues on the ground, how we should campaign or to finding out more about one of the issues we deal with, research is an important part of the jigsaw. We aim to provide solutions to local environmental management problems using all aspects of our research, from social and market research to local environmental quality surveys.