Gimp Advert 60 second version – Visual description
A young man dressed in jeans, a grey t-shirt and a brown jacket walks away from an ice cream van along a residential street. He screws up his wrapper and throws it onto the grass verge even though he has just walked past a litter bin.
The young man looks towards the upstairs window of a semi detached house where a woman is stood. She has blonde hair and is wearing a white blouse which is unbuttoned. She points at the young man, looks at him seductively and beckons him to come inside.
He points at himself as if to say “who me”. He jumps over the garden wall and knocks at the front door, which has number 69 on it.
The door opens and he steps in, she grabs him by his t-shirt and pulls him inside.
His clothes are then removed and thrown about her living room. His jacket knocks over a display of fruit, his jeans land on a heart shaped cushion on an armchair. His socks land on top of a cactus on the mantelpiece, and his underpants on top of an ornamental cockerel on the window ledge.
The man stands naked by the window of the living room with only his hands to protect his modesty. The woman, who is a dominatrix, has a short black PVC skirt on, and stands with her hands on her hips in a masterful way. The man tries to cover up various parts of his body with his hands. She then begins to dress him in a tight black PVC cat suit and face mask that she attaches a lead to.
She leads him outside and parades him through the local streets. They meet someone walking their dog, and she makes the man get down on all fours and crawl along the street. The dog walker walks a short way with them.
They cross the road at a pedestrian crossing, a car has stopped and the driver and passenger laugh at him.
A bus drives past and he tries to escape, the driver waves him away and she pulls him back by the lead.
They stop by the litter bin and she points to the litter that he dropped earlier. He picks it up and puts it in the bin.
She lets him off the lead and he runs away, leaping over flower displays.
The dominatrix turns to head home and sees another young man drop some litter. She breathes in deeply and glares at the young man while raising one eyebrow.
The following caption appears on the screen “Don’t be a Gimp – Keep Britain Tidy”.