Fly-tipping looks unsightly and uncontrolled waste disposal can present a hazard to the public . It is estimated that there are approximately 1.28 million incidences of fly-tipping dealt with by the local authorities. Costing almost £74 million each year to clean up.
In May 2003 Keep Britain Tidy ran a high profile poster campaign that used two hard-hitting images showing fly-tippers depositing of their unwanted waste using a strap line ‘Don’t turn a blind eye’.
The campaign was launched from Victoria Tower Gardens in Westminster. As a publicity stunt to attract the media, waste was strategically dumped outside the Houses of Parliament to emphasise the unsightliness of fly-tipping.
The dedicated fly-tipping ‘tip off’ telephone hotline received a total of 806 calls during the campaign duration. 80% of these calls reported actual fly-tipping incidences and 215 calls were felt substantial enough to be pursued further by either a local authority or The Environment Agency.
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If you would like to run this campaign or if you want to get involved please contact the marketing team