New figures from Department of Communities and Local Government reveal that the amount of money spent by local authorities in England on clearing up the cigarette ends, food wrappers and other rubbish that we as a nation throw to the ground every year has risen by almost £100 million, from £780 million to £858 million.
Because of this figure we have decided that for the first time we are running a campaign to target all litter, rather than focusing on specific types.
We have launched a humorous poster campaign to show people that they can play a big role in reducing this huge cost.
The posters use saucy seaside postcard humour inspired by British picture postcards of the 1970s and include the lines "Get Behind Keep Britain Tidy" and "Bend Over and Think of England".
The campaign is very much about people getting behind their local authority and showing their support for the anti-litter message by binning their litter or even binning other people's litter. It is about saving local money by ensuring that litter is not on the streets of where you live.
Order your free posters and postcards here
Or to find out more about the campaign or any other Keep Britain Tidy campaigns, please email the Marketing team or call 01942 612621.
Get Behind Keep Britain Tidy!